Floral Flare Denim

Floral Flare Denim jeans are like the ultimate denim dream for anyone who’s ever wanted to channel their inner 70s rock chick without looking like they raided their mum’s mothball-laden wardrobe. It’s a slightly stretchy blend, mostly cotton, with a bit of polyester and spandex thrown in - makes for a fit that hugs your curves but doesn’t hold you hostage on a hot day. That high waist tucks everything in, gives you a cracking silhouette, and - let's not kid ourselves - feels like a soft denim corset that’s easier to breathe in.

Down the outer legs, there’s that stunning vertical swath of floral embroidery. Looks like it belongs at the Royal Botanic Gardens - yet somehow isn’t overdone. Mix of flowers and leafy things, all stitched up with real thread (not print!) for flair that’s equal parts quirky librarian and weekend festival-goer with budget left for late-night Uber rides home.

Then there’s the hem - frayed and unfinished but absolutely on purpose. Couldn’t look more effortless if you’d tried yourself with craft scissors after a cheeky glass of chardy. Five-pocket design, proper zip fly, all finished to perfection.

The real showstopper here? That embroidery doesn’t just look pretty - it draws the eye downwards for seriously leggy vibes. Perfect paired with anything from a cropped tee to a daggy band shirt picked up at your last gig. Great for throwing in the wash too since they’re made tough enough to stand up to more than one dance floor spin.

In terms of sizing, there are options for everyone from those who survived lockdown without “baking banana bread” weight gain through to those who did (and looked fabulous doing it). And yep, they're as comfortable as they look - not the least bit restrictive where it counts so you can actually sit cross-legged or kick back on the lounge bingeing Married at First Sight.

Call them bohemian if you want but they’re way more practical than that label implies.